According to Search Engine Land, google update its algorithm to "provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals."
This implies, list items will underscore more on the searcher's area in conventional list items and Google Maps. Progressively local results will be included at the highest point of the list items page when contrasted with previously.
There was a buzz on 31st January, whether was there an update in google local search algorithm or was it slightly a drop of some keywords change that will not affect local search worldwide?
In addition to this news, some SEO confirmed that they saw some changes for their clients and even the BrightLocal put SEOs into confusion by showing some fluctuations that day.
The Local Search Forums has some gab around it over the recent weeks. Max said on January 31, 2020 "Have a client who dropped 15-20 spots overnight for several prominent keywords in maps. Has there been another update or bug?"
John responded "We dropped slightly (a couple of spots) for a couple of keyword phrases we track. I came here wondering the same thing. Is this an update, or a bug, or has anyone else noticed a change?"
Joy Hawkins wiping the air around it and implies it was normal, she said "I have found that rankings in competitive industries (like legal) are almost always choppy. The larger the city, the more it will fluctuate. Here is a completely normal graph over 30 days”.
There has not been an affirmed local update since November 2019 and Google didn't affirm that update until December.
This is irrelevant to the large Google search update from this end of the week that is as yet unconfirmed.
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